The Brazilian Blow Dry or Keratin Treatment is a salon procedure that has given women with curly or bushy hair the straight, silky hair they always wanted. Products sold at drug stores and other salons promise straight hair but rarely deliver. Even those procedures that do deliver often come with unwanted chemicals that can ruin your hair’s health and even your health beyond that. If you stick to the right salons; however, you can get a procedure that makes an amazing difference in the way you look. If you always thought that straight hair was a fantasy, here is your chance to make your dreams come true.

Far from damaging your follicles, the Brazilian Blow Dry — when done correctly — can actually strengthen your hair and bring greater health to your mane. Keratin is used to infuse the hair while the process also works to add in rejuvenating moisture and extracts. There are almost no types of hair that cannot benefit from the procedure. Even those women with naturally straight hair will find a new level of silkiness and smoothness following the plan. Seem like a pipe dream? Read on, and find out exactly what steps are taken to give you that movie star look.

The process itself takes around two and a half hours of sitting in the salon. For experienced women, this should come as a surprise, since many hairdressers can’t do simple colour in that length of time. It begins with washing the hair in a clarifying shampoo. This is done to bring out all of the impurities that could prevent the system from working as well as it should. The hairdresser will then add in the keratin solution, which will strengthen the hair in ways that no other salon product can. The hair is largely made of keratin, after all, so what could be better to add in strength?

Following the keratin product, the hairdresser will blow dry your hair and then use a flat iron to smooth out certain sections and make sure the formula is sealed in, at which time the procedure will be finished and you’ll be sent on your way. The key to this procedure, however, is not just what is done at the salon, but it is what you continue to do at home in the months to follow. This includes using particular ‘Sulfate Free’ products to make sure that the procedure lasts for a full twelve weeks.

Will the effects of the Brazilian Blowout last forever? Of course not. But there’s nothing preventing you from going again and again. Once you see how dramatic the results can be, in fact, it may take a herd of wild horses to keep you away from the salon in the future. Georgina’s Salon in Bristol is the leading salon that offers this service in the South West of England.